These designs were created for Creamfields in Liverpool, UK, which is one of the biggest dance festivals in the world with a capacity of 70,000 people a day. I was briefed to create a range of designs that would appeal to their target audience and still fit in with the festival branding.
I researched into current clothing trends at the time to have a better understanding of what I needed to create. I also looked into Rave flyers and graphics from the 90's (which is when the festival first started) to find inspiration that would be relevant in fashion today but still hint to when the festival first started.
